Hola!
Wanna know more about me?

Who I am & where I’ve been
I am Laura Soto, a seasoned designer with 18 years of experience based in Reading, UK. From graphic design, branding, product design and design systems, I’ve worked in diverse fields from editorial and media, banking, real-estate and online food delivery. I’ve lived in Mexico City, Gothenburg, London and Dubai. 

MY BACKGROUND
My journey started in the editorial world, where I developed from graphic co-editor to Art Director of different magazines. I worked in one of the top business magazines in Mexico and the world-known ELLE in its Mexican edition. I learned a lot and had a ton of fun leading teams of designers and partnering with editors to bring stories to life. 

After a decade of work, work, work, I moved out of Mexico to do a Master in Business & Design in Sweden, which expanded my vision to a new way of approaching design.

My superpowers 
I have a structured design approach; I create processes where there aren’t, and I have master organizational skills. My passion is helping individuals and teams work better and improve collaboration.

I also have super neat handwriting that looks like a font (no kidding!). Taking graphic notes and illustrating are my all-time favourite activities. Through my illustrations, I’ve found a way to make people smile and nurture my wellbeing. 

Lau-Lisbon

Some other bits about me 

  • Celebrating my 12th anniversary of being healthy, grateful and cancer-free.
  • Completed a course on the Science of Well-being. It makes me wanna read my thesis all over again.
  • Planning road trips to explore Wales and Scotland in the summer. 
  • I also did a 200-hour yoga teacher training and love practising meditation. 
Lau-Notes

sparking joy with clarity & emojis
I plan, organize, document, and continuously improve ways of working in my teams with clear communication and kindness. This helps me make things happen in the best possible way. Fact: my documentation always includes emojis because they make everything better (and scannable!). 

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Let’s work together

I’m open to collaborations with fun & friendly people. If you’re looking for someone to partner with for branding, design or illustration projects, contact me.